Hair product manufacturer Alpecin, co-sponsor of the Giant-Alpecin team, announced on Tuesday that it has dropped its controversial slogan, “Doping for your hair” ahead of the Tour de France and for the duration of the race in order to make sure the focus stays on the team’s athletic efforts rather than their attempts to avoid doping controls, reported AFP.
Cycling in the South Bay sat down with Edward R. Doerrenberg who in addition to having a name that no one can say or spell properly is also the managing the director for the team.
CitSB: So, that’s a really hard name to spell.
ED: Yes, it’s given me trouble all my life.
CitSB: I bet press conferences in Japan are hell.
CitSB: So the team has decided to drop the “Doping for your hair” slogan for the Tour? What’s up with that?
ED: It was pointed out that “doping” and “Tour de France” might have negative connotations for some people.
CitSB: You’re joking, right?
ED: It took us by surprise, frankly.
CitSB: What were the specific concerns?
ED: There was concern on the part of the organizers that by using the slogan “doping for your hair” it was possible that some people might think that the riders were actually doping.
CitSB: For their hair?
ED: For the race. Doping for the race.
CitSB: Come on.
ED: I’m serious. That’s what the organizers were afraid of.
CitSB: Any thoughts as to why they were so prickly on the issue?
ED: It’s hard to say. One highly placed person with the UCI whose name rhymes with “Bookson” said that doping issues had negatively affected sponsorship.
CitSB: Hair doping?
ED: Performance. Performance doping.
CitSB: But isn’t Lance Armstrong riding a section of the Tour this year?
ED: Well, yes. But he doesn’t have hardly any hair left. So, no hair doping there.
CitSB: I see. And wasn’t Chris Froome pretty vocal about the absence of volcano doping tests at Tenerife recently?
ED: He did seem to think it was an issue.
CitSB: Got it. Volcano doping, bad. Hair doping, bad. Lance riding the Tour, good. Do I have it right?
ED: I’m afraid so.
CitSB: What have you come up with for a replacement slogan?
ED: We’re trying out a couple of new ones in focus groups right now.
CitSB: Want to share any of them with our readers?
ED: Sure, what’s the harm? The first one is “Doping for your muscles and cardiovascular system to illegally enhance athletic performance.”
CitSB: I kind of like it. It’s a bit long, but also succinct. Any others?
ED: “Doping in undetectable quantities to avoid detection by scientifically administered doping control.”
CitSB: Oh, that’s good. Any others?
ED: “Dope ’til you croak.” We were going to use that if they had Ventoux and the Simpson Memorial on the route. And there’s also “Just Dope It.” That was for a potential spot we were planning with Nike.
CitSB: Nice! Well, good luck, Mr. Dorkenberg.
ED: It’s Doerrenberg, atctually.
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